An SMS may be limited to just 160 characters – but embedding SMS landing pages within that message can transform it from a simple SMS into a rich and engaging customer journey. But here’s the thing: not all SMS landing pages are created equal. That’s what MoneyShop...
Despite Covid-19, POPIA and many other challenges, last year turned out to be a productive period of growth and development for our clients. Don’t believe us? Take a look at this round-up of the impact we made in 2021. >582 million SMSes sent 92% SMS delivery...
Multivariate testing generates a profit machine: As the saying goes, time is money. And nowhere is this more accurate than in the world of direct marketing, where real-time insights can make the difference between profit and loss. Enter multivariate testing. In...
A new year isn’t just a calendar date; it’s a golden opportunity for companies to rethink and refine their marketing goals and strategies. Put simply, it is a time to embrace innovation and adaptation, in a world that is changing more rapidly than ever. In the...
SMS Marketing Insights: The world’s first SMS was sent in 1992 by British engineer Neil Papworth. It contained just two words: Merry Christmas. Since then, the humble SMS has become a powerful communication – and sales – tool that is capable of saying a whole lot more...
Optimise SMS Campaigns – “Switching to Leadify boosted our sales by 40-45%” On 10 June 2021, debt collections company Bester Roberts and Associates used the Leadify platform for the first time. A week later, their sales had increased by 40-45%. “I can’t even...
