Optimise SMS Campaigns – “Switching to Leadify boosted our sales by 40-45%”

On 10 June 2021, debt collections company Bester Roberts and Associates used the Leadify platform for the first time. A week later, their sales had increased by 40-45%.

“I can’t even pinpoint the specific cause of the increase,” says Assistant Manager Simone Simpson. “The platform just allows you to manage your data so much more effectively. You can set the targeting and exclusion criteria for each and every campaign, ensuring that you don’t send duplicate SMSes or keep sending failed SMSes to numbers that don’t actually work or exist.”

The company isn’t new to SMS campaigns – but they have never seen such promising results or used such a simple, streamlined system. “Previously, I would have had to spend a lot more time setting up every campaign, and I would have wasted a lot of money sending multiple SMSes to inactive numbers. Leadify makes it so easy to manage your data and optimise SMS campaigns,” says Simpson.

It all boils down to effective SMS campaign optimisation – a process that happens automatically and intuitively when you use the Leadify platform. From the timing of each SMS to the quality of your data lists, every little detail has the potential to make a big difference to your bottom line.

“We are sending fewer SMSes, getting more replies and saving a lot of money and time with Leadify,” says Simpson. “I can set up an entire week’s SMSes in half an hour on a Monday morning, and then I get reports that allow me to optimise each campaign in real-time. It really is a game-changer! I will never use another platform again.”

The Leadify team is always readily available to assist in how to optimise SMS campaigns. Once you have tweaked the basics of SMS campaign optimisation, the Leadify platform continues to improve the performance automagically.