by Grant | Apr 15, 2019 | Latest News
It is all too apparent that every industry is being radically impacted upon and even deeply disrupted by digitalisation, while existing and familiar roles are being transformed, making way for new opportunities to emerge. One such role that is being challenged to... 
by Grant | Mar 8, 2019 | Latest News
How Leadify works: Leadify empowers marketing that moves away from the typical spray-and-pray model, that is prevalent in Direct Marketing currently. Say good bye to traditional ‘burst’ or outdated ‘drip’ campaigns. Leadify’s next generation ‘Long Running’ campaigns... 
by Francois | Jan 15, 2019 | Latest News
It is an old cliché that the customer is king, but in difficult economic circumstances knowing one’s customers is critical, to the extent that it can make or break a business. Similarly, generating new customers as well as retaining existing ones are key, and SMS... 
by Grant | Nov 5, 2018 | Latest News
Black Friday is less than three weeks away! Have you optimised your Email and SMS marketing campaign send strategy to maximise conversions? The five best ways to help your Black Friday marketing have more impact: Subject line with “Black Friday” It seems... 
by Steve | Aug 13, 2018 | Latest News
With spring almost beginning and summer just around the corner, it is time for marketers to start preparing their marketing strategies to ramp up sales for the season ahead. Direct marketing campaigns lend themselves to seasonal shifts. The upcoming shopping season,... 
by Grant | Jul 6, 2018 | Latest News
An ever-increasing number of South Africans are spending their time on digital platforms or online, while time spent on TV, print and radio – the go-to channels for previous generations – is on the decline. This only makes direct marketing campaigns (e.g. SMS and...