SMS Marketing Insights: The world’s first SMS was sent in 1992 by British engineer Neil Papworth. It contained just two words: Merry Christmas. Since then, the humble SMS has become a powerful communication – and sales – tool that is capable of saying a whole lot more...
Optimise SMS Campaigns – “Switching to Leadify boosted our sales by 40-45%” On 10 June 2021, debt collections company Bester Roberts and Associates used the Leadify platform for the first time. A week later, their sales had increased by 40-45%. “I can’t even...
Customised SMS landing pages can take your next SMS campaign from ja well no fine to jislaaik, offering your customers an enriched, interactive and hyper-personalised experience that grabs their attention and improves the quality of your leads. We illustrate how it...
Let’s face it: in the modern world of direct marketing, “To whom it may concern” just won’t cut it. Personalisation is a growing global trend – and if you don’t believe us, check out these stats. Today’s customers expect brands to speak their language and understand...
In the land of lead generation, first-party data is a gold mine – and it has never been more valuable than it is now, with POPIA placing a stronger emphasis than ever on customer consent. There’s just one problem: when you’re mining first-party data, a lot of gold can...
JustMoney is a small company with a big dream: to tackle financial illiteracy in South Africa. Providing locals with the information, tools and products they need to achieve their financial goals. “The challenge in South Africa is that you come out of school with...
