by Grant | Jun 30, 2021 | Latest News
Everyone has a smartphone these days, right? Not if you’re in sub-Saharan Africa, where – according to a 2020 report by the Global System for Mobile Communications (GSMA) – only 44% of the mobile connections were smartphone-based in 2019. This means that, on the vast...
by Grant | Jun 22, 2021 | Latest News
Let’s face it: people don’t always answer their phones. But what do you do if a customer has already expressed an interest in your product or service, but then they just can’t be contacted? Leadify solved this problem for MotorHappy, a financial services company in...
by Grant | Jun 22, 2021 | Latest News
From the speed of delivery to the best time of day, the timing of a campaign can have a significant impact on its success. Every brand and campaign is different, and therefore every element should be tested – but here are a few general rules to bear in mind for your...
by Grant Fleming | May 18, 2021 | Latest News
Direct Marketing Case Study When it comes to direct marketing, even the smallest detail matters. Don’t believe us? Ask Olico, the lead-generation company that services most of South Africa’s financial services industry, including almost every local bank and insurance...
by Grant | May 12, 2021 | Latest News
We have reviewed thousands of SMS campaigns and come up with what we think is a benchmark for the anatomy of a great SMS. OPTION 1: REPLY ‘YES’ Personalisation has been shown to increase the amount and quality of the leads our clients generate. Highlight the unique...
by Grant | May 4, 2021 | Latest News
With the Protection of Personal Information Act (POPIA) deadline set for 1 July, the pressure is on to ensure that you are fully compliant with the laws of the Act – and that your customers’ personal information is fully protected and ethically managed. While Leadify...
