Lead generation and traffic generation are often used interchangeably, but they are two very different outcomes. Many digital marketing agencies claim to offer lead generation, when in fact, they are generating traffic – and they’re missing an opportunity to add real...
When it comes to SMS, 160 characters are all you have – so use them well. You’ll need to tell the customer as simply as possible what value your product or service can offer them, plus what they need to do if they want to take up your offer. Follow these...
Leadify introduces SMS Delivery Data Match SMS Marketing is one of the most effective conversion channels for direct marketing lead generation, particularly with respect to Financial Services. A data analysis of over 5,000 SMS campaigns, running in the Leadify system,...
It is all too apparent that every industry is being radically impacted upon and even deeply disrupted by digitalisation, while existing and familiar roles are being transformed, making way for new opportunities to emerge. One such role that is being challenged to...
How Leadify works: Leadify empowers marketing that moves away from the typical spray-and-pray model, that is prevalent in Direct Marketing currently. Say good bye to traditional ‘burst’ or outdated ‘drip’ campaigns. Leadify’s next generation ‘Long Running’ campaigns...
It is an old cliché that the customer is king, but in difficult economic circumstances knowing one’s customers is critical, to the extent that it can make or break a business. Similarly, generating new customers as well as retaining existing ones are key, and SMS...
