A sales funnel isn’t a static thing; it’s a dynamic, multi-faceted pipeline which – if constructed and managed carefully – can be so much more than just the sum of its parts. Creating a healthy sales funnel (in other words, one that converts the maximum number...
They say that change can be as good as a holiday – but it can also be a great business decision when the change halves your cost per lead. Just ask Mondo, a digital lead-generation business that started using Leadify in September 2021. “Before this, we were...
An SMS may be limited to just 160 characters – but embedding SMS landing pages within that message can transform it from a simple SMS into a rich and engaging customer journey. But here’s the thing: not all SMS landing pages are created equal. That’s what MoneyShop...
Despite Covid-19, POPIA and many other challenges, last year turned out to be a productive period of growth and development for our clients. Don’t believe us? Take a look at this round-up of the impact we made in 2021. >582 million SMSes sent 92% SMS delivery...
Multivariate testing generates a profit machine: As the saying goes, time is money. And nowhere is this more accurate than in the world of direct marketing, where real-time insights can make the difference between profit and loss. Enter multivariate testing. In...
A new year isn’t just a calendar date; it’s a golden opportunity for companies to rethink and refine their marketing goals and strategies. Put simply, it is a time to embrace innovation and adaptation, in a world that is changing more rapidly than ever. In the...
