Direct Marketing Case Study When it comes to direct marketing, even the smallest detail matters. Don’t believe us? Ask Olico, the lead-generation company that services most of South Africa’s financial services industry, including almost every local bank and insurance...
We have reviewed thousands of SMS campaigns and come up with what we think is a benchmark for the anatomy of a great SMS. OPTION 1: REPLY ‘YES’ Personalisation has been shown to increase the amount and quality of the leads our clients generate. Highlight the unique...
With the Protection of Personal Information Act (POPIA) deadline set for 1 July, the pressure is on to ensure that you are fully compliant with the laws of the Act – and that your customers’ personal information is fully protected and ethically managed. While Leadify...
