Customised SMS landing pages can take your next SMS campaign from ja well no fine to jislaaik, offering your customers an enriched, interactive and hyper-personalised experience that grabs their attention and improves the quality of your leads. We illustrate how it...
Let’s face it: in the modern world of direct marketing, “To whom it may concern” just won’t cut it. Personalisation is a growing global trend – and if you don’t believe us, check out these stats. Today’s customers expect brands to speak their language and understand...
In the land of lead generation, first-party data is a gold mine – and it has never been more valuable than it is now, with POPIA placing a stronger emphasis than ever on customer consent. There’s just one problem: when you’re mining first-party data, a lot of gold can...
JustMoney is a small company with a big dream: to tackle financial illiteracy in South Africa. Providing locals with the information, tools and products they need to achieve their financial goals. “The challenge in South Africa is that you come out of school with...
Everyone has a smartphone these days, right? Not if you’re in sub-Saharan Africa, where – according to a 2020 report by the Global System for Mobile Communications (GSMA) – only 44% of the mobile connections were smartphone-based in 2019. This means that, on the vast...
Let’s face it: people don’t always answer their phones. But what do you do if a customer has already expressed an interest in your product or service, but then they just can’t be contacted? Leadify solved this problem for MotorHappy, a financial services company in...
