Everyone has a smartphone these days, right? Not if you’re in sub-Saharan Africa, where – according to a 2020 report by the Global System for Mobile Communications (GSMA) – only 44% of the mobile connections were smartphone-based in 2019. This means that, on the vast...
Let’s face it: people don’t always answer their phones. But what do you do if a customer has already expressed an interest in your product or service, but then they just can’t be contacted? Leadify solved this problem for MotorHappy, a financial services company in...
From the speed of delivery to the best time of day, the timing of a campaign can have a significant impact on its success. Every brand and campaign is different, and therefore every element should be tested – but here are a few general rules to bear in mind for your...
