From the speed of delivery to the best time of day, the timing of a campaign can have a significant impact on its success. Every brand and campaign is different, and therefore every element should be tested – but here are a few general rules to bear in mind for your next campaign…
Monday
The least popular weekday to send out an SMS, typically with the lowest response rates.
Wed & Thurs
The hottest days for sending out an SMS in 2021 – sometimes outperforming other days by 5-10%!
450-500 SMSes/second
Leadify’s send-out rate – that’s 100x faster than Bitcoin, making your SMS more likely to reach customers first.
8am-12pm
Morning send-outs are ideal, as customers are typically fresher and more willing to engage.
15 min
The “golden window”, or maximum time that should pass between a customer’s response and a call-back.
Rush hour
Take into account your customers’ commuting patterns, as they will be either more or less likely to check their phones en route.
8am-8pm
Marketing messages can only be sent between these times in South Africa on weekdays, and between 9am-1pm on Saturdays. Sundays and public holidays are message-free.
Note: While these are general rules, we recommend that you test every element of your specific campaign – make sure you understand the various SMS campaign options you can test -> Anatomy of a great SMS!
#SMSmarketing #directmarketing #leadgeneration #mobilemarketing #mobilestrategy