SMS marketing boasts a staggering 98% open rate, far surpassing other channels like email marketing, which barely reaches 20%. But having your SMS opened is just the beginning. The real challenge? Ensuring that once opened, it drives action. As Grant Fleming, CEO at...
Busting the Myth: Is SMS Marketing Really Dead? Contrary to popular belief that suggests “SMS marketing is dead” due to the rise of alternative messaging apps, SMS marketing remains a powerhouse in reaching audiences. The claim that “SMS marketing is...
