SMS has the highest open rate of any communication channel, at around 98% (compared to less than 20% for marketing emails). But whether or not your customers take action after opening the SMS depends on how well it’s structured and how compelling your call to action...
Far from being dead and buried, brought to its demise by alternative messaging channels and apps, SMS marketing is alive and well, with a potent role still to play in delivering marketing messages. Even as some corporates still grapple with grasping the valuable...
