Multivariate testing generates a profit machine: As the saying goes, time is money. And nowhere is this more accurate than in the world of direct marketing, where real-time insights can make the difference between profit and loss. Enter multivariate testing. In...
A new year isn’t just a calendar date; it’s a golden opportunity for companies to rethink and refine their marketing goals and strategies. Put simply, it is a time to embrace innovation and adaptation, in a world that is changing more rapidly than ever. In the...
