Let’s face it: in the modern world of direct marketing, “To whom it may concern” just won’t cut it. Personalisation is a growing global trend – and if you don’t believe us, check out these stats. Today’s customers expect brands to speak their language and understand...
In the land of lead generation, first-party data is a gold mine – and it has never been more valuable than it is now, with POPIA placing a stronger emphasis than ever on customer consent. There’s just one problem: when you’re mining first-party data, a lot of gold can...
