It is an old cliché that the customer is king, but in difficult economic circumstances knowing one’s customers is critical, to the extent that it can make or break a business. Similarly, generating new customers as well as retaining existing ones are key, and SMS...
How to successfully run multiple direct marketing campaigns originally published in Media Update. The start of the retail and etail run-up to Christmas has begun and running multiple direct marketing campaigns simultaneously is essential for marketers.What though must...
Email Marketing Tips: When running a direct email marketing campaign, increasing open rates is directly tied to the effectiveness of the campaign and the number of leads it generates. As such, you need to understand how to make yours stand out among a crowded inbox....
