Fusion is designed for lead-generation agencies and affiliates that need to connect lead sources to buyer APIs, apply delivery controls and understand submission outcomes.
Overview
Less integration friction. More control over lead delivery.
Every buyer has their own fields, formats and acceptance rules. Fusion sits between your lead sources and buyer APIs, bringing intake, transformation, delivery and reporting into one platform.
Lead sources
Every source, identified
Affiliate APIs, custom endpoints, internal systems and submission forms – every lead keeps its source attribution.
Leadify Fusion
One set of delivery controls
Field mapping, validation, duplicate and Do Not Contact checks, and redirection rules, configured per connector.
Buyer APIs
Every buyer, on its own terms
Each buyer receives leads in the format it expects, and every response is checked against its acceptance rules.
Features
The controls behind a connected lead operation
Bring your lead sources and buyer requirements together without treating every submission as a separate integration problem.
Flexible lead intake
Receive leads through affiliate APIs, organisation-specific endpoints, internal systems or manual submission forms. Keep sources identifiable with affiliate-level tracking.
Buyer-specific integrations
Map lead fields to each buyer’s API requirements. Configure HTTP requests, authentication and response acceptance rules, with bespoke connectors for integrations that need a tailored approach.
Validation and duplicate checks
Validate required fields and supported contact formats before delivery. Apply configurable duplicate-check windows per connector to limit repeat submissions.
Do Not Contact controls
Assign your suppression lists to the relevant connectors. When DNC blocking is enabled, matching numbers are prevented from being sent to that destination.
Rules-based redirection
Set onward-delivery rules based on accepted or rejected submissions. Apply daily redirection limits and forwarding-loop protection to keep the flow controlled.
Delivery visibility
Search leads by source, destination and outcome. Review buyer responses, download filtered CSV reports and manually resubmit leads when appropriate.
How it works
From lead source to buyer in four connected steps
One operational view of intake, delivery and the outcomes that follow.
01
Receive
Leads enter through your configured APIs or submission forms, with the source and destination identified.
02
Validate and transform
Map and standardise the data, check required fields, and apply the connector’s duplicate and suppression rules.
03
Deliver
Send the configured request to the buyer’s API and evaluate the response against its acceptance rules.
04
Monitor
See delivery outcomes, investigate responses and follow configured redirection rules where appropriate.
Who it’s for
Different sources. Different buyers. A consistent process.
For lead-generation agencies
Manage buyer-specific connectors, affiliate sources and onward-delivery rules in one place. Use connector controls and outcome reporting to keep delivery requirements visible as buyer relationships change.
For affiliates
Submit leads through a defined API or form, with clear validation requirements and delivery responses. Retain source attribution so your leads can be identified in reporting.
Integration availability depends on the destination API and your requirements. Contact us to discuss the sources and buyers you need to connect.
FAQs
Questions before you connect?
Yes. Fusion is available now. Contact our team to discuss your requirements and arrange setup.
No. Fusion accounts are set up by our team. Contact us with your requirements and we’ll take you through the next steps.
Can Fusion connect to our existing sources and buyers?
Fusion supports configurable HTTP integrations, custom intake endpoints and bespoke connectors. Share your source and buyer API requirements with us so we can confirm the appropriate integration approach.
Can I see whether a buyer accepted a lead?
Fusion records sent and accepted outcomes, together with response details. Acceptance is determined by the connector’s configured response rules; it is not a guarantee of a sale or conversion.
How are duplicates and Do Not Contact lists handled?
Duplicate checking is configurable per connector. DNC lists can be assigned to connectors and used to block matching numbers before delivery when suppression is enabled. These controls support your processes; they do not replace your consent and data-handling responsibilities.
Get started
Your lead workflow. Set up with our team.
Fusion is available now, with account setup handled by Leadify. Tell us about your lead sources, buyer integrations and delivery requirements, and we’ll set up your account with you.