SMS Marketing

Unknown calls are now treated as a risk signal. For marketers, the answer is not more calling, but better trust, timing and context before the call.

SMS is no longer just a broadcast channel. For lead generation teams, two-way texting turns campaign response into a measurable performance layer: faster intent signals, cleaner suppression rules and better sales follow-up.

In a world where digital touchpoints are multiplying by the minute, SMS marketing has emerged as a cornerstone of effective performance marketing strategies. With immediacy and high open rates, SMS campaigns have a unique advantage in the modern marketer’s toolkit. Leadify has been at the forefront of this revolution...

A sales funnel isn’t a static thing; it’s a dynamic, multi-faceted pipeline which – if constructed and managed carefully – can be so much more than just the sum of its parts.

We have onboarded more than 500 Leadify accounts and understand the most common questions and problems that our customers have. Armed with this knowledge, we have started putting together a video tutorial series that will walk you through setup, list creation and campaign optimisation

Not all sms campaigns are created equal – and getting it right comes down to asking the right questions. Our SMS marketing team has identified 5 key questions that you should ask, in order to optimise SMS marketing campaigns.

Contrary to popular belief that suggests "SMS marketing is dead" due to the rise of alternative messaging apps, SMS marketing remains a powerhouse in reaching audiences. The claim that "SMS marketing is dead" couldn't be further from the truth.

We have reviewed thousands of SMS campaigns and come up with what we think is a benchmark for the anatomy of a great SMS

The start of the retail and etail run-up to Christmas has begun and running multiple direct marketing campaigns simultaneously is essential for marketers.What though must be done to ensure that creating multiple campaigns is as successful as possible?

Everyone has a smartphone these days, right? Not if you’re in sub-Saharan Africa...