SMS Marketing

In a world where digital touchpoints are multiplying by the minute, SMS marketing has emerged as a cornerstone of effective performance marketing strategies. With immediacy and high open rates, SMS campaigns have a unique advantage in the modern marketer’s toolkit. Leadify has been at the forefront of this revolution...

A sales funnel isn’t a static thing; it’s a dynamic, multi-faceted pipeline which – if constructed and managed carefully – can be so much more than just the sum of its parts.

We have onboarded more than 500 Leadify accounts and understand the most common questions and problems that our customers have. Armed with this knowledge, we have started putting together a video tutorial series that will walk you through setup, list creation and campaign optimisation

Not all sms campaigns are created equal – and getting it right comes down to asking the right questions. Our SMS marketing team has identified 5 key questions that you should ask, in order to optimise SMS marketing campaigns.

Contrary to popular belief that suggests "SMS marketing is dead" due to the rise of alternative messaging apps, SMS marketing remains a powerhouse in reaching audiences. The claim that "SMS marketing is dead" couldn't be further from the truth.

We have reviewed thousands of SMS campaigns and come up with what we think is a benchmark for the anatomy of a great SMS

The start of the retail and etail run-up to Christmas has begun and running multiple direct marketing campaigns simultaneously is essential for marketers.What though must be done to ensure that creating multiple campaigns is as successful as possible?

Everyone has a smartphone these days, right? Not if you’re in sub-Saharan Africa...

AI and Big Data. A key role that is being challenged to prove its worth, is the data analyst, in no small part due to Big Data, analytics, and the most exciting, cutting edge development at the moment, artificial intelligence (AI). This convergence of forces begs the question: Are data analysts no longer needed?

SMS Marketing is one of the most effective conversion channels for direct marketing lead generation, particularly concerning Financial Services. A data analysis of over 5,000 SMS campaigns, running in the Leadify system, shows that SMS marketing campaigns with conversions above 0.15% are generally profitable. This means that sending 1 million SMS should yield a minimum of 1,500 hot leads that convert.