Latest SMS & Email Marketing News

A sales funnel isn’t a static thing; it’s a dynamic, multi-faceted pipeline which – if constructed and managed carefully – can be so much more than just the sum of its parts.   Creating a healthy sales funnel (in other words, one that converts the maximum number...

They say that change can be as good as a holiday – but it can also be a great business decision when the change halves your cost per lead. Just ask Mondo, a digital lead-generation business that started using Leadify in September 2021.   “Before this, we were...

How SMS Landing Pages generated 26% more leads for Moneyshop

Despite Covid-19, POPIA and many other challenges, last year turned out to be a productive period of growth and development for our clients. Don’t believe us? Take a look at this round-up of the impact we made in 2021. >582 million SMSes sent 92% SMS delivery...

Multivariate testing generates a profit machine: As the saying goes, time is money. And nowhere is this more accurate than in the world of direct marketing, where real-time insights can make the difference between profit and loss. Enter multivariate testing.   In...

A new year isn’t just a calendar date; it’s a golden opportunity for companies to rethink and refine their marketing goals and strategies. Put simply, it is a time to embrace innovation and adaptation, in a world that is changing more rapidly than ever.   In the...

SMS Marketing Insights: The world’s first SMS was sent in 1992 by British engineer Neil Papworth. It contained just two words: Merry Christmas. Since then, the humble SMS has become a powerful communication – and sales – tool that is capable of saying a whole lot more...

Optimise SMS Campaigns - “Switching to Leadify boosted our sales by 40-45%” On 10 June 2021, debt collections company Bester Roberts and Associates used the Leadify platform for the first time. A week later, their sales had increased by 40-45%. “I can’t even pinpoint...

Customised SMS landing pages can take your next SMS campaign from ja well no fine to jislaaik, offering your customers an enriched, interactive and hyper-personalised experience that grabs their attention and improves the quality of your leads. We illustrate how it...

Let’s face it: in the modern world of direct marketing, “To whom it may concern” just won’t cut it. Personalisation is a growing global trend – and if you don’t believe us, check out these stats. Today’s customers expect brands to speak their language and understand...

In the land of lead generation, first-party data is a gold mine – and it has never been more valuable than it is now, with POPIA placing a stronger emphasis than ever on customer consent. There’s just one problem: when you’re mining first-party data, a lot of gold can...

JustMoney is a small company with a big dream: to tackle financial illiteracy in South Africa. Providing locals with the information, tools and products they need to achieve their financial goals. “The challenge in South Africa is that you come out of school with...

Everyone has a smartphone these days, right? Not if you’re in sub-Saharan Africa, where – according to a 2020 report by the Global System for Mobile Communications (GSMA) – only 44% of the mobile connections were smartphone-based in 2019. This means that, on the vast...

Let’s face it: people don’t always answer their phones. But what do you do if a customer has already expressed an interest in your product or service, but then they just can’t be contacted? Leadify solved this problem for MotorHappy, a financial services company in...

From the speed of delivery to the best time of day, the timing of a campaign can have a significant impact on its success. Every brand and campaign is different, and therefore every element should be tested – but here are a few general rules to bear in mind for your...

Direct Marketing Case Study When it comes to direct marketing, even the smallest detail matters. Don’t believe us? Ask Olico, the lead-generation company that services most of South Africa’s financial services industry, including almost every local bank and insurance...

We have reviewed thousands of SMS campaigns and come up with what we think is a benchmark for the anatomy of a great SMS. OPTION 1: REPLY ‘YES’ Personalisation has been shown to increase the amount and quality of the leads our clients generate. Highlight the unique...

Introducing Leadify's integrated landing pages for SMS marketing campaigns: With an open rate of 90%, the humble text SMS is still the highest-converting channel at scale – particularly if you’re selling something on a subscription basis, such as insurance, and...

Not all sms campaigns are created equal – and getting it right comes down to asking the right questions. Our SMS marketing team has identified 5 key questions that you should ask, in order to optimise SMS marketing campaigns. Make them count! #SMSmarketing...

Leadify backs exciting new content marketing collective, 2Stories   Leadify has further cemented its reputation as a world leader in SMS and Email marketing by investing in new content marketing collective, 2Stories. Together, the duo will develop bespoke digital...

Lead generation and traffic generation are often used interchangeably, but they are two very different outcomes. Many digital marketing agencies claim to offer lead generation, when in fact, they are generating traffic – and they’re missing an opportunity to add real...

Leadify introduces SMS Delivery Data Match SMS Marketing is one of the most effective conversion channels for direct marketing lead generation, particularly with respect to Financial Services. A data analysis of over 5,000 SMS campaigns, running in the Leadify system,...

It is all too apparent that every industry is being radically impacted upon and even deeply disrupted by digitalisation, while existing and familiar roles are being transformed, making way for new opportunities to emerge. One such role that is being challenged to...

How Leadify works: Leadify empowers marketing that moves away from the typical spray-and-pray model, that is prevalent in Direct Marketing currently. Say good bye to traditional ‘burst’ or outdated ‘drip’ campaigns. Leadify’s next generation ‘Long Running’ campaigns...

It is an old cliché that the customer is king, but in difficult economic circumstances knowing one’s customers is critical, to the extent that it can make or break a business. Similarly, generating new customers as well as retaining existing ones are key, and SMS...

Black Friday is less than three weeks away! Have you optimised your Email and SMS marketing campaign send strategy to maximise conversions? The five best ways to help your Black Friday marketing have more impact: Subject line with "Black Friday" It seems obvious, but...

With spring almost beginning and summer just around the corner, it is time for marketers to start preparing their marketing strategies to ramp up sales for the season ahead. Direct marketing campaigns lend themselves to seasonal shifts. The upcoming shopping season,...

An ever-increasing number of South Africans are spending their time on digital platforms or online, while time spent on TV, print and radio – the go-to channels for previous generations – is on the decline. This only makes direct marketing campaigns (e.g. SMS and...

Email overload is a common issue plaguing individuals and businesses alike, as all too often important messages and genuine opportunities are lost in the daily deluge of an overflowing inbox. Irrelevant newsletters and unwanted promotional emails only exacerbate the...

How to successfully run multiple direct marketing campaigns originally published in Media Update. The start of the retail and etail run-up to Christmas has begun and running multiple direct marketing campaigns simultaneously is essential for marketers.What though must...

SMS has the highest open rate of any communication channel, at around 98% (compared to less than 20% for marketing emails). But whether or not your customers take action after opening the SMS depends on how well it’s structured and how compelling your call to action...

A successful email campaign should grow your audience, increase brand awareness, and convert clicks into customers. Follow these five email tips from Grant Fleming, CEO at Leadify, to ensure your next email campaign delivers leads. 1. Know your target audience Sending...

Far from being dead and buried, brought to its demise by alternative messaging channels and apps, SMS marketing is alive and well, with a potent role still to play in delivering marketing messages. Even as some corporates still grapple with grasping the valuable...

In a world where consumers are regularly besieged with information from a variety of sources, all competing for their attention, direct marketing campaigns have a narrow window to reach their intended target and convert them into a paying customer. For this reason, it...

Email Marketing Tips: When running a direct email marketing campaign, increasing open rates is directly tied to the effectiveness of the campaign and the number of leads it generates. As such, you need to understand how to make yours stand out among a crowded inbox....