Latest SMS & Email Marketing News

How Leadify Works

How Leadify works: Leadify empowers marketing that moves away from the typical spray-and-pray model, that is prevalent in Direct Marketing currently. Say good bye to traditional ‘burst’ or outdated ‘drip’ campaigns. Leadify’s next generation ‘Long Running’ campaigns...

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Spring into action: Marketing strategies for the season ahead

With spring almost beginning and summer just around the corner, it is time for marketers to start preparing their marketing strategies to ramp up sales for the season ahead. Direct marketing campaigns lend themselves to seasonal shifts. The upcoming shopping season,...

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Direct Marketing: Go where your customers are

An ever-increasing number of South Africans are spending their time on digital platforms or online, while time spent on TV, print and radio – the go-to channels for previous generations – is on the decline. This only makes direct marketing campaigns (e.g. SMS and...

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How to successfully run multiple direct marketing campaigns

How to successfully run multiple direct marketing campaigns originally published in Media Update. The start of the retail and etail run-up to Christmas has begun and running multiple direct marketing campaigns simultaneously is essential for marketers.What though must...

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7 ways to increase your SMS campaign conversions

SMS has the highest open rate of any communication channel, at around 98% (compared to less than 20% for marketing emails). But whether or not your customers take action after opening the SMS depends on how well it’s structured and how compelling your call to action...

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Five email tips to creating an email campaign that converts

A successful email campaign should grow your audience, increase brand awareness, and convert clicks into customers. Follow these five email tips from Grant Fleming, CEO at Leadify, to ensure your next email campaign delivers leads. 1. Know your target audience Sending...

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SMS MARKETING IS DEAD, LONG LIVE SMS MARKETING

Far from being dead and buried, brought to its demise by alternative messaging channels and apps, SMS marketing is alive and well, with a potent role still to play in delivering marketing messages. Even as some corporates still grapple with grasping the valuable...

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How to make your email marketing stand out from inbox clutter

Email Marketing Tips: When running a direct email marketing campaign, increasing open rates is directly tied to the effectiveness of the campaign and the number of leads it generates. As such, you need to understand how to make yours stand out among a crowded inbox....

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