Latest SMS & Email Marketing News

With spring almost beginning and summer just around the corner, it is time for marketers to start preparing their marketing strategies to ramp up sales for the season ahead. Direct marketing campaigns lend themselves to seasonal shifts. The upcoming shopping season,...

An ever-increasing number of South Africans are spending their time on digital platforms or online, while time spent on TV, print and radio – the go-to channels for previous generations – is on the decline. This only makes direct marketing campaigns (e.g. SMS and...

Email overload is a common issue plaguing individuals and businesses alike, as all too often important messages and genuine opportunities are lost in the daily deluge of an overflowing inbox. Irrelevant newsletters and unwanted promotional emails only exacerbate the...

How to successfully run multiple direct marketing campaigns originally published in Media Update. The start of the retail and etail run-up to Christmas has begun and running multiple direct marketing campaigns simultaneously is essential for marketers.What though must...

It is all too apparent that every industry is being radically impacted upon and even deeply disrupted by digitalisation, while existing and familiar roles are being transformed, making way for new opportunities to emerge. One such role that is being challenged to...

SMS has the highest open rate of any communication channel, at around 98% (compared to less than 20% for marketing emails). But whether or not your customers take action after opening the SMS depends on how well it’s structured and how compelling your call to action...

A successful email campaign should grow your audience, increase brand awareness, and convert clicks into customers. Follow these five email tips from Grant Fleming, CEO at Leadify, to ensure your next email campaign delivers leads. 1. Know your target audience Sending...

Far from being dead and buried, brought to its demise by alternative messaging channels and apps, SMS marketing is alive and well, with a potent role still to play in delivering marketing messages. Even as some corporates still grapple with grasping the valuable...

Lead generation and traffic generation are often used interchangeably, but they are two very different outcomes. Many digital marketing agencies claim to offer lead generation, when in fact, they are generating traffic – and they’re missing an opportunity to add real...

In a world where consumers are regularly besieged with information from a variety of sources, all competing for their attention, direct marketing campaigns have a narrow window to reach their intended target and convert them into a paying customer. For this reason, it...

Email Marketing Tips: When running a direct email marketing campaign, increasing open rates is directly tied to the effectiveness of the campaign and the number of leads it generates. As such, you need to understand how to make yours stand out among a crowded inbox....

It is an old cliché that the customer is king, but in difficult economic circumstances knowing one’s customers is critical, to the extent that it can make or break a business. Similarly, generating new customers as well as retaining existing ones are key, and SMS...