Latest SMS & Email Marketing News
5 ways to optimise your sales funnel
A sales funnel isn’t a static thing; it’s a dynamic, multi-faceted pipeline...
Case Study: Mondo reduced their cost per lead by 48%
They say that change can be as good as a holiday – but it can also be a great...
How SMS Landing Pages generated 26% more leads for Moneyshop
How SMS Landing Pages generated 26% more leads for Moneyshop
2021 in review
Despite Covid-19, POPIA and many other challenges, last year turned out to be...
How multivariate testing turned a break-even campaign into a R400 000 profit machine
Multivariate testing generates a profit machine: As the saying goes, time is...
5 must-know direct marketing trends for 2022
A new year isn’t just a calendar date; it’s a golden opportunity for companies...
SMS Marketing Insights
SMS Marketing Insights: The world’s first SMS was sent in 1992 by British...
Optimise SMS campaigns and boosts sales by 40-45%
Optimise SMS Campaigns - “Switching to Leadify boosted our sales by 40-45%” On...
Level up with SMS landing pages
Customised SMS landing pages can take your next SMS campaign from ja well no...
The power of personalisation
Let’s face it: in the modern world of direct marketing, “To whom it may...
Reengaging, rewarming and refining: 3 ways to make the most of your first-party data
In the land of lead generation, first-party data is a gold mine – and it has...
Leadify helps small business do big business
JustMoney is a small company with a big dream: to tackle financial illiteracy...
The potential for SMS marketing in Africa
Everyone has a smartphone these days, right? Not if you’re in sub-Saharan...
MotorHappy reengages first party data and boosts sales by over 12%
Let’s face it: people don’t always answer their phones. But what do you do if...
How timing affects the success of an SMS campaign
From the speed of delivery to the best time of day, the timing of a campaign...
How Olico saved R1.6 Million in 3 years using Leadify
Direct Marketing Case Study When it comes to direct marketing, even the...
Anatomy of a great SMS
We have reviewed thousands of SMS campaigns and come up with what we think is...
Marketing in the time of POPIA: 5 ways the Leadify platform can help
With the Protection of Personal Information Act (POPIA) deadline set for 1...
How integrated landing pages enhance and optimise SMS marketing campaigns
Introducing Leadify's integrated landing pages for SMS marketing campaigns:...
5 key questions to optimise your SMS marketing campaigns
Not all sms campaigns are created equal – and getting it right comes down to...
Leadify Leads Mobile Marketing in 2020 – Year In Review
2020 Mobile Marketing Review 2020 was no ordinary year. It was a year that...
Leadify Invests In Content Marketing Agency 2Stories
Leadify backs exciting new content marketing collective, 2Stories Leadify...
SMS Marketing Campaigns Tutorial
The following details setting up SMS marketing campaigns in Leadify
SMS Marketing Lists Tutorial
Uploading contact data into SMS Marketing Lists is very simple.
Leadify Video Tutorial Series
Introducing the Leadify Video Tutorial Series
Direct Marketing Stats from 2019 that You Need To Know
We’ve analysed the more than 655 million marketing interactions that took...
Is your agency chasing traffic or leads? And do your clients understand the difference?
Lead generation and traffic generation are often used interchangeably, but...
12 TIPS ON CREATING THE PERFECT SMS CAMPAIGN
When it comes to SMS, 160 characters are all you have - so use them well....
SMS Delivery Data Match
Leadify introduces SMS Delivery Data Match SMS Marketing is one of the most...
Big data, analytics and AI redefine the role of the data analyst
It is all too apparent that every industry is being radically impacted upon...
How Leadify Works
How Leadify works: Leadify empowers marketing that moves away from the typical...
Target, automate and track SMSs to reduce costs and increase conversions
It is an old cliché that the customer is king, but in difficult economic...
Black Friday: Leadify’s 5 best tips for better impact
Black Friday is less than three weeks away! Have you optimised your Email and...
Spring into action: Marketing strategies for the season ahead
With spring almost beginning and summer just around the corner, it is time for...
Direct Marketing Campaigns: Go where your customers are
An ever-increasing number of South Africans are spending their time on digital...
From Bane To Boon: How To Turn Email Marketing To Your Advantage
Email overload is a common issue plaguing individuals and businesses alike, as...
How to successfully run multiple direct marketing campaigns
How to successfully run multiple direct marketing campaigns originally...
7 ways to increase your SMS campaign conversions
SMS has the highest open rate of any communication channel, at around 98%...
Five email tips to creating an email campaign that converts
A successful email campaign should grow your audience, increase brand...
SMS MARKETING IS DEAD, LONG LIVE SMS MARKETING
Far from being dead and buried, brought to its demise by alternative messaging...
Click-2-Call: Securing sales by retaining the customer’s attention
In a world where consumers are regularly besieged with information from a...
How to make your email marketing stand out from inbox clutter
Email Marketing Tips: When running a direct email marketing campaign,...