Latest SMS & Email Marketing News
12 TIPS ON CREATING THE PERFECT SMS CAMPAIGN
When it comes to SMS, 160 characters are all you have - so use them well. You'll need to tell the customer as simply as possible what value your product or service can offer them, plus what they need to do if they want to take up your offer. Follow these 12 tips and...
read moreSMS Delivery Data Match
Leadify introduces SMS Delivery Data Match SMS Marketing is one of the most effective conversion channels for direct marketing lead generation, particularly with respect to Financial Services. A data analysis of over 5,000 SMS campaigns, running in the Leadify system,...
read moreBig data, analytics and AI redefine the role of the data analyst
It is all too apparent that every industry is being radically impacted upon and even deeply disrupted by digitalisation, while existing and familiar roles are being transformed, making way for new opportunities to emerge. One such role that is being challenged to...
read moreHow Leadify Works
How Leadify works: Leadify empowers marketing that moves away from the typical spray-and-pray model, that is prevalent in Direct Marketing currently. Say good bye to traditional ‘burst’ or outdated ‘drip’ campaigns. Leadify’s next generation ‘Long Running’ campaigns...
read moreTarget, automate and track SMSs to reduce costs and increase conversions
It is an old cliché that the customer is king, but in difficult economic circumstances knowing one’s customers is critical, to the extent that it can make or break a business. Similarly, generating new customers as well as retaining existing ones are key, and SMS...
read moreBlack Friday: Leadify’s 5 best tips for better impact
Black Friday is less than three weeks away! Have you optimised your Email and SMS marketing campaign send strategy to maximise conversions? The five best ways to help your Black Friday marketing have more impact: Subject line with "Black Friday" It seems obvious, but...
read moreSpring into action: Marketing strategies for the season ahead
With spring almost beginning and summer just around the corner, it is time for marketers to start preparing their marketing strategies to ramp up sales for the season ahead. Direct marketing campaigns lend themselves to seasonal shifts. The upcoming shopping season,...
read moreDirect Marketing: Go where your customers are
An ever-increasing number of South Africans are spending their time on digital platforms or online, while time spent on TV, print and radio – the go-to channels for previous generations – is on the decline. This only makes direct marketing campaigns (e.g. SMS and...
read moreFrom Bane To Boon: How To Turn Email Marketing To Your Advantage
Email overload is a common issue plaguing individuals and businesses alike, as all too often important messages and genuine opportunities are lost in the daily deluge of an overflowing inbox. Irrelevant newsletters and unwanted promotional emails only exacerbate the...
read moreHow to successfully run multiple direct marketing campaigns
How to successfully run multiple direct marketing campaigns originally published in Media Update. The start of the retail and etail run-up to Christmas has begun and running multiple direct marketing campaigns simultaneously is essential for marketers.What though must...
read more7 ways to increase your SMS campaign conversions
SMS has the highest open rate of any communication channel, at around 98% (compared to less than 20% for marketing emails). But whether or not your customers take action after opening the SMS depends on how well it’s structured and how compelling your call to action...
read moreFive email tips to creating an email campaign that converts
A successful email campaign should grow your audience, increase brand awareness, and convert clicks into customers. Follow these five email tips from Grant Fleming, CEO at Leadify, to ensure your next email campaign delivers leads. 1. Know your target audience Sending...
read moreSMS MARKETING IS DEAD, LONG LIVE SMS MARKETING
Far from being dead and buried, brought to its demise by alternative messaging channels and apps, SMS marketing is alive and well, with a potent role still to play in delivering marketing messages. Even as some corporates still grapple with grasping the valuable...
read moreIs your agency chasing traffic or leads? And do your clients understand the difference?
Lead generation and traffic generation are often used interchangeably, but they are two very different outcomes. Many digital marketing agencies claim to offer lead generation, when in fact, they are generating traffic – and they’re missing an opportunity to add real...
read moreClick-2-Call: Securing sales by retaining the customer’s attention
In a world where consumers are regularly besieged with information from a variety of sources, all competing for their attention, direct marketing campaigns have a narrow window to reach their intended target and convert them into a paying customer. For this reason, it...
read moreHow to make your email marketing stand out from inbox clutter
Email Marketing Tips: When running a direct email marketing campaign, increasing open rates is directly tied to the effectiveness of the campaign and the number of leads it generates. As such, you need to understand how to make yours stand out among a crowded inbox....
read more