Latest SMS & Email Marketing News

5 ways to optimise your sales funnel

5 ways to optimise your sales funnel

A sales funnel isn’t a static thing; it’s a dynamic, multi-faceted pipeline which – if constructed and managed carefully – can be so much more than just the sum of its parts.   Creating a healthy sales funnel (in other words, one that converts the maximum number...

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Case Study: Mondo reduced their cost per lead by 48%

Case Study: Mondo reduced their cost per lead by 48%

They say that change can be as good as a holiday – but it can also be a great business decision when the change halves your cost per lead. Just ask Mondo, a digital lead-generation business that started using Leadify in September 2021.   “Before this, we were...

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2021 in review

2021 in review

Despite Covid-19, POPIA and many other challenges, last year turned out to be a productive period of growth and development for our clients. Don’t believe us? Take a look at this round-up of the impact we made in 2021. >582 million SMSes sent 92% SMS delivery...

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5 must-know direct marketing trends for 2022

5 must-know direct marketing trends for 2022

A new year isn’t just a calendar date; it’s a golden opportunity for companies to rethink and refine their marketing goals and strategies. Put simply, it is a time to embrace innovation and adaptation, in a world that is changing more rapidly than ever.   In the...

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SMS Marketing Insights

SMS Marketing Insights

SMS Marketing Insights: The world’s first SMS was sent in 1992 by British engineer Neil Papworth. It contained just two words: Merry Christmas. Since then, the humble SMS has become a powerful communication – and sales – tool that is capable of saying a whole lot more...

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Optimise SMS campaigns and boosts sales by 40-45%

Optimise SMS campaigns and boosts sales by 40-45%

Optimise SMS Campaigns - “Switching to Leadify boosted our sales by 40-45%” On 10 June 2021, debt collections company Bester Roberts and Associates used the Leadify platform for the first time. A week later, their sales had increased by 40-45%. “I can’t even pinpoint...

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Level up with SMS landing pages

Level up with SMS landing pages

Customised SMS landing pages can take your next SMS campaign from ja well no fine to jislaaik, offering your customers an enriched, interactive and hyper-personalised experience that grabs their attention and improves the quality of your leads. We illustrate how it...

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The power of personalisation

The power of personalisation

Let’s face it: in the modern world of direct marketing, “To whom it may concern” just won’t cut it. Personalisation is a growing global trend – and if you don’t believe us, check out these stats. Today’s customers expect brands to speak their language and understand...

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Leadify helps small business do big business

Leadify helps small business do big business

JustMoney is a small company with a big dream: to tackle financial illiteracy in South Africa. Providing locals with the information, tools and products they need to achieve their financial goals. “The challenge in South Africa is that you come out of school with...

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The potential for SMS marketing in Africa

The potential for SMS marketing in Africa

Everyone has a smartphone these days, right? Not if you’re in sub-Saharan Africa, where – according to a 2020 report by the Global System for Mobile Communications (GSMA) – only 44% of the mobile connections were smartphone-based in 2019. This means that, on the vast...

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MotorHappy reengages first party data and boosts sales by over 12%

MotorHappy reengages first party data and boosts sales by over 12%

Let’s face it: people don’t always answer their phones. But what do you do if a customer has already expressed an interest in your product or service, but then they just can’t be contacted? Leadify solved this problem for MotorHappy, a financial services company in...

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How timing affects the success of an SMS campaign

How timing affects the success of an SMS campaign

From the speed of delivery to the best time of day, the timing of a campaign can have a significant impact on its success. Every brand and campaign is different, and therefore every element should be tested – but here are a few general rules to bear in mind for your...

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How Olico saved R1.6 Million in 3 years using Leadify

How Olico saved R1.6 Million in 3 years using Leadify

Direct Marketing Case Study When it comes to direct marketing, even the smallest detail matters. Don’t believe us? Ask Olico, the lead-generation company that services most of South Africa’s financial services industry, including almost every local bank and insurance...

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Anatomy of a great SMS

Anatomy of a great SMS

We have reviewed thousands of SMS campaigns and come up with what we think is a benchmark for the anatomy of a great SMS. OPTION 1: REPLY ‘YES’ Personalisation has been shown to increase the amount and quality of the leads our clients generate. Highlight the unique...

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5 key questions to optimise your SMS marketing campaigns

5 key questions to optimise your SMS marketing campaigns

Not all sms campaigns are created equal – and getting it right comes down to asking the right questions. Our SMS marketing team has identified 5 key questions that you should ask, in order to optimise SMS marketing campaigns. Make them count! #SMSmarketing...

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Leadify Leads Mobile Marketing in 2020 – Year In Review

2020 Mobile Marketing Review 2020 was no ordinary year. It was a year that left us all reeling and, like so many individuals and organisations, here at Leadify, we’re only now sitting back – two months into the new year – and taking stock of it all. With the global...

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Leadify Invests In Content Marketing Agency 2Stories

Leadify Invests In Content Marketing Agency 2Stories

Leadify backs exciting new content marketing collective, 2Stories   Leadify has further cemented its reputation as a world leader in SMS and Email marketing by investing in new content marketing collective, 2Stories. Together, the duo will develop bespoke digital...

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Direct Marketing Stats from 2019 that You Need To Know

We’ve analysed the more than 655 million marketing interactions that took place through our Leadify platform in 2019 and here are the facts from the direct marketing stats that you need to know: the Sales Leadify proved to be hugely successful for our clients in 2019,...

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12 TIPS ON CREATING THE PERFECT SMS CAMPAIGN

12 TIPS ON CREATING THE PERFECT SMS CAMPAIGN

When it comes to SMS, 160 characters are all you have - so use them well. You'll need to tell the customer as simply as possible what value your product or service can offer them, plus what they need to do if they want to take up your offer. Follow these 12 tips and...

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SMS Delivery Data Match

SMS Delivery Data Match

Leadify introduces SMS Delivery Data Match SMS Marketing is one of the most effective conversion channels for direct marketing lead generation, particularly with respect to Financial Services. A data analysis of over 5,000 SMS campaigns, running in the Leadify system,...

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Big data, analytics and AI redefine the role of the data analyst

Big data, analytics and AI redefine the role of the data analyst

It is all too apparent that every industry is being radically impacted upon and even deeply disrupted by digitalisation, while existing and familiar roles are being transformed, making way for new opportunities to emerge. One such role that is being challenged to...

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How Leadify Works

How Leadify Works

How Leadify works: Leadify empowers marketing that moves away from the typical spray-and-pray model, that is prevalent in Direct Marketing currently. Say good bye to traditional ‘burst’ or outdated ‘drip’ campaigns. Leadify’s next generation ‘Long Running’ campaigns...

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Black Friday: Leadify’s 5 best tips for better impact

Black Friday: Leadify’s 5 best tips for better impact

Black Friday is less than three weeks away! Have you optimised your Email and SMS marketing campaign send strategy to maximise conversions? The five best ways to help your Black Friday marketing have more impact: Subject line with "Black Friday" It seems obvious, but...

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Spring into action: Marketing strategies for the season ahead

Spring into action: Marketing strategies for the season ahead

With spring almost beginning and summer just around the corner, it is time for marketers to start preparing their marketing strategies to ramp up sales for the season ahead. Direct marketing campaigns lend themselves to seasonal shifts. The upcoming shopping season,...

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Direct Marketing Campaigns: Go where your customers are

Direct Marketing Campaigns: Go where your customers are

An ever-increasing number of South Africans are spending their time on digital platforms or online, while time spent on TV, print and radio – the go-to channels for previous generations – is on the decline. This only makes direct marketing campaigns (e.g. SMS and...

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From Bane To Boon: How To Turn Email Marketing To Your Advantage

From Bane To Boon: How To Turn Email Marketing To Your Advantage

Email overload is a common issue plaguing individuals and businesses alike, as all too often important messages and genuine opportunities are lost in the daily deluge of an overflowing inbox. Irrelevant newsletters and unwanted promotional emails only exacerbate the...

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How to successfully run multiple direct marketing campaigns

How to successfully run multiple direct marketing campaigns

How to successfully run multiple direct marketing campaigns originally published in Media Update. The start of the retail and etail run-up to Christmas has begun and running multiple direct marketing campaigns simultaneously is essential for marketers.What though must...

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7 ways to increase your SMS campaign conversions

7 ways to increase your SMS campaign conversions

SMS has the highest open rate of any communication channel, at around 98% (compared to less than 20% for marketing emails). But whether or not your customers take action after opening the SMS depends on how well it’s structured and how compelling your call to action...

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Five email tips to creating an email campaign that converts

Five email tips to creating an email campaign that converts

A successful email campaign should grow your audience, increase brand awareness, and convert clicks into customers. Follow these five email tips from Grant Fleming, CEO at Leadify, to ensure your next email campaign delivers leads. 1. Know your target audience Sending...

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SMS MARKETING IS DEAD, LONG LIVE SMS MARKETING

SMS MARKETING IS DEAD, LONG LIVE SMS MARKETING

Far from being dead and buried, brought to its demise by alternative messaging channels and apps, SMS marketing is alive and well, with a potent role still to play in delivering marketing messages. Even as some corporates still grapple with grasping the valuable...

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How to make your email marketing stand out from inbox clutter

How to make your email marketing stand out from inbox clutter

Email Marketing Tips: When running a direct email marketing campaign, increasing open rates is directly tied to the effectiveness of the campaign and the number of leads it generates. As such, you need to understand how to make yours stand out among a crowded inbox....

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