Leadify Features

Engineered through a decade of lead generation experience, running tens-of-thousands of SMS & Email marketing campaigns and coupled with the latest industry innovations. Leadify empowers you to run marketing campaigns that increase qualified leads whilst decreasing costs. Here are some of our favourite features:

beautiful dashboards for your marketing campaigns

Beautiful Real-Time Dashboards

Leadify’s beautiful, user-friendly dashboards give you quick insight on your SMS and Email marketing campaigns’ performance.

Click-2-Call / Read-2-Lead (Patent Pending)

How many prospects drop off after clicking a link? And why make a customer fill out a form when you already have their details?

Use Leadify to detect a link click and immediately take action. Empowered with information, you can alert a call-centre agent to contact a prospect the moment they show interest. In addition, use our Read-2-Lead functionality to let your customer know to expect a call once they have clicked to a product listing or blog post.

Transactional SMS & Email Marketing Campaigns

Don’t want to batch your marketing campaigns? Want to trigger SMS and Email marketing messages from your own CRM or CMS? You can with Leadify. Just set up SMS and Email marketing campaigns like you would normally do, then trigger these campaigns via an API to send whenever you want to. View How It Works for more information on how Leadify Email & SMS campaigns are set up.

transactional sms and email

Webhook Functionality

Leadify has built-in forward integration, called Webhooks, which can be used to route marketing campaign data through to your CRM system, or any other system. Webhooks thus offer access to delivery, campaign and lead generation information in real time. Furthermore, all integration is secured behind api-keys and password protection.

SMS Link Tracking

Enhance the quality of your SMS marketing and lead generation efforts by including a URL link, which Leadify shortens for you. Leadify therefore keeps track of all clicks to these links and reports on both leads and clicks.

real time margin campaign reporting

Real-Time Campaign Margin Reporting

In addition, Leadify tracks and reports on your campaigns’ performance in real-time, all the time. Easily access everything from costs, revenue and margins to response rates, replies, opens, clicks and more. Most noteworthy demographic information includes; geographic location, marital status, race, age, gender, salary and credit status. All these providing you with detailed insights for improved targeting and lead generation optimisation.

Bounce Management

Leadify intelligently optimises your marketing lists by:
1) tracking SMS delivery that excludes previously failed contacts
2) removing email hard & soft bounces, based on industry standards

intelligent admin

Intelligent Admin

Excluding contacts from a lead generation campaign is a fine art. Therefore, optimising exclusion criteria is critical, as this helps to ensure contacts are properly rested and avoids lead duplication. Furthermore, effective exclusion management guarantees lower opt-out rates while reducing complaints related to over marketing.

A/B Split Testing Your Marketing Campaigns 

Optimising your lead generation efforts through A/B testing is critical to running effective marketing campaigns. Leadify thus broadly arranges A/B testing for marketing campaigns, campaign templates/creative, SMS & Email providers and segments/demographics.

a/b split testing
SMS SMPP agnostic

Agnostic SMS SMPP/ Email SMTP

Leadify is Email provider and SMS gateway agnostic. However, due to the high volume of tracking done on email, we recommend that you use our email providers. Alternatively, engage with us to configure yours for you. Our SMS gateway rates are very competitive, due to Leadify’s daily volumes.