In a world where consumers are regularly besieged with information from a variety of sources, all competing for their attention, direct marketing campaigns have a narrow window to reach their intended target and convert them into a paying customer. For this reason, it...
In a world where digital touchpoints are multiplying by the minute, SMS marketing has emerged as a cornerstone of effective performance marketing strategies. With immediacy and high open rates, SMS campaigns have a unique advantage in the modern marketer’s...
How to successfully run multiple direct marketing campaigns originally published in Media Update. The start of the retail and etail run-up to Christmas has begun and running multiple direct marketing campaigns simultaneously is essential for marketers.What though must...
With Black Friday just a few short weeks away, it’s high time to optimize your Email and SMS marketing strategies to ensure maximum conversions. Here’s a guide to five effective strategies that will make your Black Friday marketing stand out: 1. Harness...
Seasonal Marketing Strategies for Spring and Summer: Capitalizing on Shifts for Max Sales As the seasons change, seasonal marketing strategies for spring and summer become essential. Marketers are gearing up to reinvigorate their campaigns. Black Friday and the...
