Non-deliverable numbers are removed from the database before the recipient is contacted. This increases delivery rates on SMS from around 70% – when customers first start using Leadify – to 95%, once the system has learned more about a brand’s customer data and cleansed the data lists.

Continuous data cleansing alone has been shown to save clients 20—30% of their SMS budget. Our platform also automates and simplifies the entire lead-generation process, saving time and increasing productivity. It’s simple: more leads at lower cost equals more revenue and profit.

Campaigns are designed to start with a small number of multivariate messages, using the power of A/B/C testing to identify the pockets of value before volumes are scaled. This allows companies to optimise every campaign – while it is still running – tailoring each message to suit its target audience.

Leadify is the only platform that reports insights in financial terms, highlighting profitable and loss-making campaigns in real time. This empowers clients to make data-driven decisions that prioritise and optimise the campaigns that are working, increasing revenue and reducing wasted expenditure.