Leadify backs exciting new content marketing collective, 2Stories
Leadify has further cemented its reputation as a world leader in SMS and Email marketing by investing in new content marketing collective, 2Stories. Together, the duo will develop bespoke digital content platforms for clients and create powerful content journeys that enhance engagement and guarantee conversions.
Turning the agency model on its head
2Stories is led by former John Brown General Manager, Joanne Hope, and seasoned content strategist, Anelde Greeff. It offers a boutique agency service with big-agency experience, linking clients with vetted talent to help create impactful stories.
Leadify is one of South Africa’s fastest-growing MarTech platforms, with revenue growth more than doubling yearly, for the past 4 years. “The main focus for Leadify thus far has been on direct marketing lead generation, particularly for financial services. Part of our growth strategy is to expand that focus and deploy capital into digital marketing initiatives that complement our marketing automation platform”, says Leadify CEO, Grant Fleming.
“Leadify is the marketing platform to manage how the stories are told. 2Stories is the WHY, Leadify is the How. “
The why and how of telling authentic stories
Leadify has always been on a mission to consistently add value to organisations.
“Content marketing is around crafting and telling authentic stories – stories that our marketing automation platform then manages, across various digital touch points. This is not easy to sustain, which is why we’re delighted to partner with the experts and invest in 2Stories,” explains Fleming.
Teaming up with 2Stories is win-win: Leadify provides the perfect platform to manage how stories are told, while 2Stories guarantees editorialised content that inspires and converts.
“We love working with clients and brands that move society forward – and actively seek those stories out. Brands who are truly interested in getting under the skin of its customers”, says Anelde Greeff, Chief Content Officer. “It’s the marketer who helps its customers connect the missing links that will help them get to the purchase faster.”
Flex appeal attracts top talent
2Stories also believes in a unique way of working – offering freelancers a pick of choice projects and flexible working as a non-negotiable.
“We work with a network of content specialists of all shapes, sizes, races and genders. No matter which solar system they’re from, we aspire to offer flexibility, balance and the opportunity to create awesomeness”, adds Joanne Hope. “Having worked as freelancers ourselves, we understand and plan to solve the pains for these über-talented creatives, and lead the way in championing proper flexible working in the SA industry.”
Leadify assists in building engaged first-party databases for brands and empower hundreds of blue-chip clients to improve customer insights, generate better quality leads and facilitate sales.
Also, be sure to check the Media Update release at Media Update -> 2Stories Content Marketing Agency